Introduction to CEEId for Demand-Side Platforms (DSPs)

CEEId provides a secure and privacy-centric method for DSPs to access anonymized user identifiers, enabling accurate targeting without compromising user privacy. By integrating with CEEId, DSPs gain the ability to decrypt user identifiers that publishers share during the ad bidding process. This streamlined system allows DSPs to maximize bid efficiency while meeting stringent data compliance standards.

Key Benefits for DSPs

1. Accurate User Matching
   CEEId enables DSPs to receive encrypted user identifiers (xID) that are unique to each user and tied to their interactions across publisher sites. This supports precise user matching and bidding strategies.

2. Privacy Compliance
   CEEId is designed to align with privacy regulations, supporting encrypted identifiers, consent management, and regular key refreshes. DSPs can confidently handle user data in compliance with GDPR and other data protection laws.

3. Real-Time Bidding (RTB) Compatibility
   Integrated within the programmatic ecosystem, CEEId tokens can be decrypted and used seamlessly within real-time bidding (RTB) environments, simplifying user identification across DSP platforms and maximizing ad targeting capabilities.

This introduction provides DSPs with a clear understanding of how CEEId enhances data privacy and user matching within programmatic advertising, ensuring both regulatory compliance and bidding precision.