Publisher Server-Side Integration
Key Refreshing
Publishers must periodically call the/keys/refresh
endpoint to maintain an up-to-date set of decryption keys. These keys are refreshed weekly and are essential for proper token handling.DII Submission
Upon obtaining Directly Identifiable Information (DII) (e.g., email or phone number), submit it to the/xid/generate
endpoint. This returns thexID
identifier associated with the user.xID Encryption
Encrypt the xID using the designated encryption method. This generates the secure CEEId token.Token Storage
Store the CEEId token (e.g., in a cookie such asceeid-token
) for subsequent use.Token Transmission
The CEEId token can then be transmitted via the Prebid.js module as needed for downstream processes.