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Publisher Server-Side Integration

  1. Key Refreshing
    Publishers must periodically call the /keys/refresh endpoint to maintain an up-to-date set of decryption keys. These keys are refreshed weekly and are essential for proper token handling.

  2. DII Submission
    Upon obtaining Directly Identifiable Information (DII) (e.g., email or phone number), submit it to the /xid/generate endpoint. This returns the xID identifier associated with the user.

  3. xID Encryption
    Encrypt the xID using the designated encryption method. This generates the secure CEEId token.

  4. Token Storage
    Store the CEEId token (e.g., in a cookie such as ceeid-token) for subsequent use.

  5. Token Transmission
    The CEEId token can then be transmitted via the Prebid.js module as needed for downstream processes.