Overview

Characteristics of CEEId

CEEId offers a robust identity management solution designed to improve user recognition and data privacy. Key benefits of adopting CEEId include:

• Enhanced User Identity Management: Provides authenticated and tokenized IDs based on hashed user emails, enhancing identity accuracy.
• Reduced Dependence on Third-Party Cookies: Operates independently of third-party cookies, making it adaptable to evolving privacy regulations.
• Privacy-Driven Data Activation: Facilitates first-party data activation through a secure and privacy-conscious encryption standard for identity.
• Future-Proofed Data Models: Supports deterministic data strategies to create resilient, future-proofed user models.
• Addressable Audience Targeting: Maintains audience targeting capabilities without compromising on privacy or data security.

Addressed Use Cases

CEEId is designed to address a range of use cases essential for modern advertising:

• Cross-Domain and Cross-Device Frequency Capping: Enables accurate frequency capping across domains and devices, enhancing user experience.
• Unique User and Campaign Measurement: Supports reliable measurement of unique impressions and campaign reach.
• Attribution: Provides tools for tracking and attributing user interactions across different platforms.
• Retargeting: Facilitates retargeting efforts by offering a consistent user identifier across various domains and sessions.

This overview highlights CEEId’s capabilities in supporting privacy-conscious, future-proofed identity management solutions for programmatic advertising.