Overview

Characteristics of CEEId

Here are just some of the intended benefits for using CEEId. You can:

Upgrade identity of the user with an authenticated and tokenised ID (based on hashed e-mail address).
Remove dependency on third-party cookies.
Facilitate first-party data activation with a more privacy-conscious standard for ID encryption.
Aim to develop future-proof models with deterministic data.
Maintain addressable audience targeting.